CRO

Job Title: Chief Revenue Officer (CRO)
Location: Somerset, WI
Salary: $220k

A fast-growing leader in advanced manufacturing and capital equipment solutions is seeking a strategic and driven Chief Revenue Officer (CRO) to spearhead revenue growth. The company delivers innovative, high-quality manufacturing services and equipment solutions across multiple industries, including packaging, converting/web handling, and industrial metal processing (e.g., laser welding, cladding, heat treating).

This role is ideal for a seasoned executive who thrives in a collaborative, results-oriented environment. The CRO will unify and lead the revenue-focused functions of sales, marketing, customer success, and service to identify and capture high-value business opportunities. This individual must be a “player-coach” – someone who can develop and execute strategy while actively engaging in key account management and sales execution.

Key Responsibilities:

Revenue Strategy & Leadership:

• Craft and implement a revenue growth strategy with a sharp focus on high-value opportunities in contract manufacturing and capital equipment.

• Lead segmentation and targeting efforts to identify key accounts that drive profitability.

• Set and oversee ambitious, attainable sales goals for both customer acquisition and existing account expansion.

• Align revenue strategies with broader company objectives through close collaboration with the executive team.

Key Account Development:

• Identify and prioritize strategic accounts, with an emphasis on OEMs, large-scale manufacturers, and enterprise clients within target verticals.

• Develop structured processes for lead generation and qualification using market data, competitive insights, and internal analytics.

• Drive tailored account strategies, ensuring value alignment and long-term partnership development.

• Collaborate across engineering and project teams to ensure customers receive optimal support and solutions.

Sales & Business Development:

• Design and lead enterprise sales strategies that align with the company’s technical capabilities and market opportunities.

• Guide the sales team through a mix of direct engagement, channel development, and strategic partnerships.

• Take a hands-on role in negotiating and closing major deals, securing long-term, high-revenue contracts.

Marketing & Account-Based Campaigns:

• Partner with marketing to develop account-based marketing (ABM) campaigns targeting top-tier prospects with personalized messaging and outreach.

• Ensure consistency and alignment between marketing and sales initiatives for maximum impact.

• Promote brand visibility in target markets through thought leadership and customer success storytelling.

Customer Success & Retention:

• Champion a culture of customer-centricity across sales, support, and service functions.

• Implement programs to drive customer satisfaction, account retention (>95% in manufacturing services), and revenue expansion through upselling and cross-selling.

• Monitor and guide customer success initiatives to ensure high-touch engagement and delivery excellence.

Revenue Performance & Reporting:

• Own the revenue pipeline, providing regular updates and insights to the CEO and leadership team.

• Maintain accurate forecasting and performance analysis using CRM tools (e.g., Salesforce).

• Track key metrics including account health, sales funnel velocity, and retention to inform strategy and decision-making.

Cross-Functional Collaboration:

• Work closely with operations, engineering, and finance to align customer needs with deliverable capabilities.

• Ensure account requirements are met through internal coordination and timely, accurate proposals.

• Foster a collaborative environment that supports rapid and scalable growth.

Qualifications:

Education:

• Bachelor’s degree in engineering or a technical field preferred; business or related degrees accepted with applicable technical sales experience.

• MBA or advanced degree is a plus.

Experience:

• 10+ years in sales, revenue operations, or business development leadership, with at least 5 years managing strategic or enterprise-level accounts.

• Demonstrated success in complex B2B sales within contract manufacturing or capital equipment environments.

• Strong background in verticals such as converting, packaging, metals processing (welding/cladding), or medical/energy manufacturing.

• Expertise in building and scaling account-based growth strategies.

Skills & Competencies:

• Key Account Leadership: Ability to identify, nurture, and grow strategic accounts.

• Strategic Sales Thinking: Adept at developing targeted, data-driven growth plans.

• Team Leadership: Motivational leader capable of building high-performance sales organizations.

• Negotiation & Deal Structuring: Skilled at closing complex, high-value deals.

• Customer-Centric Approach: Prioritizes client success and long-term relationships.

• Analytical Insight: Uses data to optimize sales strategies and improve outcomes.

• Industry Acumen: Deep knowledge of the manufacturing ecosystem, technologies, and buyer behaviors.

Additional Requirements:

• Willingness to travel for customer engagement, events, and industry networking.